Flyer & Door Hanger ROI Calculator | Local Marketing Tool

How to Calculate Your Offline Marketing ROI

For local service businesses, "offline" strategies like door hangers and EDDM (Every Door Direct Mail) are still incredibly effective for building route density. However, without math, they are just gambling. This Local Marketing ROI Calculator helps you determine your exact break-even point and visualize the "Profit Zone" for your next neighborhood campaign.

Step 1: Determine Your Total Campaign Investment

An accurate ROI calculation requires knowing your "Fully Loaded Cost." A cheap printing deal can be misleading if the distribution labor is expensive.

Total Households: The total number of homes you are targeting. This is your sample size.
Printing & Design: The hard cost to design and physically produce the materials.
Distribution: The cost to get it on the door. Whether you pay a canvassing team, use USPS EDDM, or pay yourself an hourly wage to walk the neighborhood, this cost must be included.

Step 2: Define Customer Value (Profit vs. LTV)

Not all jobs are created equal. Understanding the true value of a new customer is the key to aggressive marketing budgeting.

One-Time Profit: If you are a roofer or fence builder, you likely have a single large project. Enter the net profit you make on an average job.
Lifetime Value (LTV): If you offer recurring services like lawn mowing, pool cleaning, or housekeeping, a new customer is worth far more than the first visit. Use the "Recurring Service" toggle to calculate ROI based on a full season or year of revenue.

Step 3: Analyze Your Marketing Funnel

Getting the phone to ring is only half the battle. You also need to convert those calls into revenue.

Response Rate: This is the percentage of homeowners who contact you after seeing your flyer. A typical rate is between 0.5% and 1.0%.
Close Rate: This is the percentage of leads you turn into paying work. If 10 people call and you book 4 jobs, your close rate is 40%. Improving your close rate is the fastest way to increase campaign ROI.

Step 4: Find Your Profit Zone

Use the Project a Response Rate slider to see different scenarios. The chart will show you exactly when your revenue line crosses your cost line.

Break-Even Point: The exact number of jobs you need to land to pay for the printing and distribution.
Real Profit: Any job booked after the break-even point is pure profit. The calculator will show you the ROI percentage for successful campaigns.

Marketing Type	Typical Response	Cost Per Lead
Door Hangers (Targeted)	0.5% - 1.5%	Low
Direct Mail (Client List)	2.0% - 4.0%	Medium
EDDM (Every Door Direct)	0.2% - 1.0%	Low
Newspaper / Insert	0.1% - 0.3%	High

Marketing Type

Typical Response

Cost Per Lead

Door Hangers (Targeted)

0.5% - 1.5%

Low

Direct Mail (Client List)

2.0% - 4.0%

Medium

EDDM (Every Door Direct)

0.2% - 1.0%

Low

Newspaper / Insert

0.1% - 0.3%

High

Local Marketing ROI Calculator FAQs

Find answers to common questions about our field service software.

Response rates vary heavily by industry and offer strength, but a typical benchmark for local service businesses is between 0.5% and 1.0%. This means for every 1,000 flyers distributed, you might expect 5 to 10 inquiries. Highly targeted campaigns with strong offers can see rates as high as 2.0% or more.

If you rely on recurring work (like lawn care or pest control), calculating ROI based on just the first visit often makes marketing look too expensive. By using LTV, you account for the total revenue a customer brings in over a season or year, which usually justifies a higher marketing spend to acquire that customer.

Your close rate is a multiplier for your marketing efforts. If you double your close rate from 20% to 40%, you effectively double the revenue from the same marketing cost. This calculator helps you see how improving your sales skills lowers the response rate needed to break even.

To track ROI accurately, you need to know exactly where every customer came from. WorkQuote's Lead Management tools allow you to tag new leads with specific sources (e.g., 'Spring Door Hanger' vs. 'Referral'). You can then run reports to see which sources are actually driving profit, not just busy work.

Speed and professionalism are critical. When a lead calls from a flyer, they are likely shopping around. With the WorkQuote app, you can instantly generate a professional estimate, schedule the site visit, and send it to the customer via text or email while you are still on the phone, drastically increasing your chances of winning the job.

Local Marketing ROI Predictor

Campaign Inputs

Conversion Metrics

Job Value

Leads Needed

--

Response Rate

--%

Jobs Needed

--

First Profit

--

The Profit Zone

Share This Calculation

Turn ROI Predictions into Paid Jobs

Step 1: Determine Your Total Campaign Investment

Step 2: Define Customer Value (Profit vs. LTV)

Step 3: Analyze Your Marketing Funnel

Step 4: Find Your Profit Zone

Average Response Rate Benchmarks

How to Boost Your Response Rate

Why You Must Track Marketing ROI

Avoid "Hope Marketing"

Validate Your Pricing

Unlock Lifetime Value

Organize your Business into one App with WorkQuote

Custom Estimates

Job & Task Scheduling

Invoice & Accounting

Client Management

Income Reports & Graphs

Custom Brand Styling

Risk-Free Trial. No Strings Attached.

No Credit Card Required

Full Feature Access

Nothing To Cancel

Local Marketing ROI Calculator FAQs

What is a good response rate for door hangers and flyers?

Why should I calculate Lifetime Value (LTV) instead of just job profit?

How does my close rate affect my marketing ROI?

How can I track which specific flyer campaign is generating the most revenue?

What is the best way to handle leads that come in from my flyers?

Free Contractor Calculators & Business Tools